Tuesday, June 08, 2004

Of Durians And Branding

It stood out almost immediately.

The smallest seed in the pod. The most pale. The most shrunken. Nestled in between a row of the juiciest, most-inviting durian seeds that would have made many a Fear Factor champion gag.

"What? I paid for a D-24 durian and I get this?"

Quickly eviscerated and disposed of, the little seed soon slipped from the consciousness of everyone gathered around the durians. Except mine.

I mean, what if it tasted good? Did anyone even try it? What if the fruit was allowed to grow a while longer - would that little seed blossom into a much larger one? Did it have any qualities the other seeds lacked? Was it special, not for being a D-24 seed, but for simply being itself?

What if it was in another unbranded durian? Would it have been enjoyed thoroughly, without anyone even saying anything about it?

Branding did injustice to that seed. Imagine what it does to people.

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