The Brotherhood

It is incredibly, exquisitely difficult for boyfriends to learn to be good shopping companions. Girls, please do recognize the efforts your men put in.

To appreciate us fully, first understand that men are fundamentally different from you females when it comes to shopping. We shop like homing missiles – if our shopping trip were a movie, the tagline would read “One Man. One Item. One Hour.”

As such, we shop without distractions. We walk down Orchard Road seeing only the path ahead, only vaguely aware of people buying other things in other shops, in much the same way that career-obsessed fathers are only vaguely aware of small people growing up in the same house.

In fact, if we don’t need anything from a shop, we can walk by it a thousand times without registering its existence. Don’t believe me? Try asking your male friends to meet you at Dorothy Perkins or Miss Selfridge. Chances are, they’ll be too proud to ask for directions, and will simply wander around helplessly until they find it.

Thus, every boyfriend who has learned to be a good shopping companion, I hail as a hero. Beneath their calm exteriors lie courageous hearts, tempered by the fiery, hellish flames of Girlfriend Wrath. In fact, observe carefully enough and you’ll even discern the four hallmarks that distinguish the veterans from the rookies.

First, Imagination. You gauge this by how long the male takes to react, when the female holds out a dress and asks, “How would this look on me?” The amateurs just can’t picture it, but the veterans have a full-fledged Photoshop Studio mentally running 24/7. In 5 seconds the new dress is scanned in and overlaid over the mental Girlfriend Mannequin.

It’s not surprising when you think of it as an evolutionary reaction. “I can’t imagine you in that dress, you better go try it out” means a 15 minute trip to the dressing room, so the male human brain soon forces itself to develop Imaginative faculties. That way, the male can reply with “Ah yes you look wonderful in it”, which lengthens the male’s life by 15 minutes.

This leads us to the second hallmark, Feedback. First-time boyfriends are often accused of having a terribly limited vocabulary, which usually revolve around variants of "Nice" or "Pretty". Before long they are additionally accused of insincerity, or of simply not caring.

That's where the misconception lies. Men are muscle-bound, but that doesn't mean they don't have emotions. They do have opinions about your shopping, but usually it is only the veterans who know how to better express themselves. Not only do they give feedback, but they also know when to reassure, console, reproach, all with heart-felt sincerity.

Third, Integration With Traffic. Put it this way: walk into Mango, and any male who sticks out like a sore thumb is the amateur. He's the one standing uneasily outside the dressing room, the one awkwardly apologizing and making way for people to pass by. He probably blends in as well as a well-built man in a library. Wearing a pink tutu. With two heads.

The veterans, in contrast, are like ninjas or Traffic Policemen - you can't see them until it's too late. They know how the qi in a shop flows, and position themselves such that they are one with the environment, blending in so perfectly they become accessories to their girlfriends. Blink and you’ll even think they were shopping for themselves.

Fourth, Quality of Company. Let's face it. As men it's hard to always stay interested in shopping. You're perpetually looking at clothes you will never wear, at bags you will never use, at shoes you will never slip into. There's just no way to fake that squeal of delight when you see a dress that is perfect... for someone else.

That's why amateurs exude an air of unease, impatience after a while. The novelty has worn off, and shopping quickly becomes a chore for them. Some men perpetuate this behaviour because girls sometimes give in once they sense that their men are restless, but this is a short term solution.

As nonsensical as it sounds, shopping with your girlfriend, isn't just about shopping. Shopping's the activity, much like a movie or windsurfing or rockclimbing. The focus should be on enjoying yourself, and your girlfriend's company. The veterans use this time to share stories, exchange gossip, connect... you'll be surprised at how much fun couples can have shopping.

Well, the next time you’re out in Orchard, watch out for and observe the secret Brotherhood. These men, with varying ranks in the Order, are everywhere. They may trail behind their girlfriends, or stand next to them as dresses are selected. They may stand guard outside dressing rooms, or rush to pay for the shopping.

But wherever they are, these men pass each other with a surreptitious nod, a silent acknowledgement of the Brotherhood, the thread that binds them all. The stronger ones continually egg the flagging ones on, in an endless cycle as timeless as shopping itself.

Forward the Brotherhood!